sometimes services / products require context to understand.

So I’m in San Diego for the summer working on an internship. As I tend to be an observer of things, I’m taking lots of notes on things that are different (than Indiana/the midwest) out here. One thing that I’ve noted is that the Fandango iPhone app is much more useful here than it is back home. I’ve used the app for many years, just to look up show times. Admittedly when I’m at home, I fall back on looking up times on the theaters website. When I’m not already out and about, there’s no reason. All of the theaters in my town are owned by the same company and the show times are all on the same website.

Fandango also offers a “buy your tickets from app” option, which seems to be the real reason that the app was created. Theaters in Indiana have signs about this service, and some of the bigger ones, say, in Indianapolis even have fandango ticket redeeming stations.. that are never used. I never understood the point. it was just an extra step in a process that wasn’t terribly painful.

In San Diego, things are different. When I get to the theater at 12:45p to see a movie that starts at 1:00p, I am finding that not only is the showing I want sold out, but so are the next two. (at home you can go 5 minutes late and still get a ticket, without exception) Additionally, the lines for the ticket booth are usually really long. I used the Fandango app last week and was able to skip the line. The ticket taker scanned my phone and I was in.

I still like the Indiana way better, but this solves the mystery I had as to why people would want to do use this service.

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