Style guides

This is surely something from the boring side of design, but I figured it was worth throwing up here.

As a part of my thesis work I’ve come to a point where it seems prudent to develop a style guide. I’ve done one of these once before for a student data management web app, but it was a pretty low impact affair. The one I’m doing now is a little more robust, and kind of spans the two different types of style guides that I’m aware of – Brand and Layout.

Both of these have some bleed into each other, but I think each is important for it’s own reason. For my project I’m doing a slight re-branding, something that the company hasn’t really thought about for 40 years. This is particularly important because the company doesn’t have a mission statement, and their existing brand is a little watered down by a non-specific name and failure to adapt the brand when the core product/service changed.

Among some of the other resources I used to try and figure out what should go in here was this article which provides links to several corporate brand guides that I thought were pretty useful.
20 Inspiring Brand Guides

From this, the key elements that I’m including in the brand guide are:

brand values
a new logo and usage guide
colorway and usage guide
type faces

Layout is another very important part of my thesis, as I will be designing a website, interactive touch screen displays and in-store signage. In fact, these needs are really the impetus for taking on a style guide, as it should make it quicker to churn these out with consistency. This is also a little bit of a headache, as I’d originally hoped that I would be playing the role of designer in a strict way for these parts – with output being hi fidelity photoshop/illustrator mockups. This would have freed up _a lot_ of my time, but my committee, probably rightly so, requested that I actually build out functional stuff. What this means for a layout oriented style guide is that it’s going to be more of a CSS pattern library. Here’s an article I found that was a pretty good example. Creating Style Guides.  I would love to find something that’s a little more verbose as far as a bullet list of elements I need, but this is highly dependent on the project I suppose so it might be a tall order.

So far here are the sections I’m working with:

web site (incl component CSS patterns)
touch screen
signage

Anyway, I had better get back to it. Just wanted to post those links because I thought they were useful.

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sometimes services / products require context to understand.

So I’m in San Diego for the summer working on an internship. As I tend to be an observer of things, I’m taking lots of notes on things that are different (than Indiana/the midwest) out here. One thing that I’ve noted is that the Fandango iPhone app is much more useful here than it is back home. I’ve used the app for many years, just to look up show times. Admittedly when I’m at home, I fall back on looking up times on the theaters website. When I’m not already out and about, there’s no reason. All of the theaters in my town are owned by the same company and the show times are all on the same website.

Fandango also offers a “buy your tickets from app” option, which seems to be the real reason that the app was created. Theaters in Indiana have signs about this service, and some of the bigger ones, say, in Indianapolis even have fandango ticket redeeming stations.. that are never used. I never understood the point. it was just an extra step in a process that wasn’t terribly painful.

In San Diego, things are different. When I get to the theater at 12:45p to see a movie that starts at 1:00p, I am finding that not only is the showing I want sold out, but so are the next two. (at home you can go 5 minutes late and still get a ticket, without exception) Additionally, the lines for the ticket booth are usually really long. I used the Fandango app last week and was able to skip the line. The ticket taker scanned my phone and I was in.

I still like the Indiana way better, but this solves the mystery I had as to why people would want to do use this service.